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The Science Part

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Giving Meaning

  Young adults are spending less time doing things they find meaningful and more time alone on unfulfilling activities. Every generation has said that, but the American Time Use Survey collected by the U.S. Bureau of Labor Statistics gives the facts. And when 1 it comes to household activities such as cooking, cleaning, laundry, and general household management, women still do more of it. OK, men spend slightly more time than women doing the lawn and fixing the guttering, but that’s about it. The kids? In their room, on their phones. 

It’s not what it said in the brochure, is it?

The Hidden Cost of Isolation

Time spent alone is strongly associated with lower life satisfaction and elevated mortality, writes John Burn-Murdoch in the Financial Times (18/1/25). Bluntly, the more time you spend on your own, the more unhappy you’re going to be and the sooner you’re going to die. 

But it’s not everyone. Poor mental health is increasing rapidly among young people, the same group that is spending more time on their own. Gaming online, watching videos online and scrolling through social media have also increased massively in this group.



The Illusion of Connection  

It’s easy to confuse correlation with causation. Just because two things happen at the same time doesn’t mean that one of them causes the other. But it isn’t middle-aged and older people who say their mental health is getting worse. 

“The last decade is a story of young people retreating from the pursuits that bring them the most fulfilment and replacing them with pale imitations. These ratings are being given by the very teens and young adults spending hours glued to their devices; the people suffering are aware of what’s going wrong but seem powerless to prevent it.” john.burnmurdoch@ft.com



You can

Let’s accept that young people can’t change that. But you can. Helping Cards is designed specifically to get your family back together, talking to each other face-to-face and working together to help each other as a family. Just like it said on the tin.



You're not alone


There are 19.5 million households with children in the UK. The most common types of single-family households in the UK include those with a married or civil partnership couple with dependent children - 3.5 million, 14.3% of all households. 

There were 656,000 households (2.6%) in which multiple families lived together with dependent children, a proportion that has remained the same since 2011, when there were 602,000 such households (2.6%). 

Source: ONS 2024.

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